The label wins
Where the marketing and the printed label disagree, the label is right and the disagreement gets printed. On this product that disagreement runs from the product's own name downwards, and it is on the home page.
About Thehorsehoney
We are the U.S. stocking partner for Horse Honey. We earn when you buy here. That is exactly why the one-number panel is on the home page rather than buried.
Quick answer
Thehorsehoney is the U.S. stocking partner for Horse Honey, operating from 1370 Avenue of the Americas, Floor 4, New York, NY 10019. These pages are written by the Thehorsehoney Editorial Desk, which is an organisation rather than a named individual, and we have not invented a doctor or a reviewer to sign them. Every fact here is read off the printed label or the material supplied with it. Where something was not published, the page says not published. We earn a commission on orders placed through this site.
Who writes these pages
Written and reviewed by the Thehorsehoney Editorial Desk. Thehorsehoney is the U.S. stocking partner for Horse Honey, operating from 1370 Avenue of the Americas, Floor 4, New York, NY 10019, USA. We are an organisation rather than a named individual, and we have not invented a doctor, a reviewer or a credential to put at the top of these pages.
Everything here is read off the printed label. Where a fact was not published to us, the page says not published. Every study we cite is one we opened and read, including the ones that found nothing. A correction moves the last-updated date forward.
We earn when you buy through this site. That is why the missing price, the unquantified blend and an editorial score of 2.4 out of 5 are all published here.
Last updated September 22, 2026 · Our full method · Report a correction
The rules we write by
Six of them, and the first one is the reason this site reads differently from most.
Never invent a fact
No price we have not seen, no milligram we cannot read off the panel, no doctor, no testimonial, no study we have not opened. A blank is more useful than a plausible number, and on this label there are a great many blanks.
Say not published, out loud
Nine things about this product were not published to us, starting with the individual amount of every single ingredient. They are listed in full rather than left as gaps in a paragraph.
Never write FDA approved
The FDA does not approve dietary supplements before they are sold. We write “made in an FDA-registered facility” and explain what a registration is.
Transcribe rather than tidy
The footnote on this panel is printed “Dally Value Not Establlshed”. We reproduce it as printed and note the error, because silently correcting a manufacturer's label is a small dishonesty that makes every other transcription less trustworthy.
Publish the commission
We earn when you buy through this site. Saying so once at the bottom is not enough, so it is on this page, on the reviews page and in the footer of every page.
How we researched Horse Honey
We started with photographs of the bottle: the front, the Supplement Facts panel on the back, the directions and warnings panel on the side, and the brand's own marketing panels. Everything on the ingredients and supplement-facts pages is transcribed from those.
The usual second step was not available. On most labels you take each printed amount and compare it against a reference dose. This panel publishes one amount for eight ingredients, so there was nothing to divide, and the absence became the story instead of a footnote to it.
So we did the next best thing. For each of the eight we found the dose the research actually used, and asked whether the entire 1,200 mg blend could cover it if that one ingredient took all of it. That question is on the ingredients page, and for five of the eight the answer is that no dose has been established at all.
Reading the sources properly changed two conclusions we expected to reach. The human pharmacokinetic trial of icariin found blood levels below 1 ng/mL at every dose from 100 mg to 1,680 mg, which matters more than any dosing argument about horny goat weed. And the tongkat ali trial turned out to be better than we assumed: randomised, double-blind, placebo-controlled, 105 men, twelve weeks.
Finally we read the commercial material for what was not in it. That is where the missing price, the missing certificate and the missing distributor address came from, and it is the part of the research that moved the score most.
Corrections
If something here is wrong, write to [email protected]. Corrections are made on the page and the last-updated date moves forward. We would rather be corrected than be consistent.
The conflicts we found, and how we resolved each one
Four disagreements between the bottle, the marketing panels, the review summary and the brief. None is hidden.
| Conflict | What we did |
|---|---|
| How many capsules a serving is | The Supplement Facts panel says the serving size is 2 capsules and there are 30 servings per container. The suggested use panel on the side says take one (1) or two (2) capsules daily. At one capsule a day the bottle lasts sixty days and you get 600 mg of the blend, not 1,200 mg. We print both and explain the arithmetic. |
| What the product is named after | The bottle is called Horse Honey and the listing artwork is built around honeycomb, honey dippers and pouring honey. There is no honey on the Supplement Facts panel and none in the other-ingredients line. We follow the panel. |
| Two spellings on the panel | The footnote under the blend reads “Dally Value Not Establlshed”. Both words are misspelled: Daily and Established. We transcribe the panel exactly as printed rather than silently correcting the manufacturer's label. |
| The guarantee | The review summary we were given lists a 60-day window among the things buyers liked. The brief's own guarantee line says: as printed on the marketplace listing. We print the marketplace window, because that is the one we can confirm. |
How we earn, and what that changes
Thehorsehoney is the U.S. stocking partner for Horse Honey and earns a commission on orders placed through this site. That is a plain commercial interest in you clicking the order button.
The way to be honest about that is not to apologise for it. It is to make sure the things that would cost us money are on the site anyway, in the places people actually read.
So: the Supplement Facts panel carries one number for eight ingredients, and that sentence is in the first screen of the home page. Two of the eight have no established dose for this use at all. One is bovine testicle tissue. One is a plant the body cannot convert into a hormone. The product is called Horse Honey and contains no honey. Our own editorial score is 2.4 out of 5. The who-its-for page has a table telling you to get a blood test instead if a blood test is what your question actually needs.
If you read all of that and still want to try it, the order button is where it has been all along. If you read it and decide against, the page did its job.
How to reach us
Order desk
+1 (302) 200-3480
Orders, tracking, changes and refunds.
Have your order ID ready.
Email us
[email protected]
Monday to Friday, 9:00 am to 5:00 pm ET
Pages, typos, corrections, privacy, press
Office
1370 Avenue of the Americas, Floor 4, New York, NY 10019, USA
Not a returns address.
Returns
277 Park Avenue, Floor 38, New York, NY 10172, USA
Send bottles here, tracked, at your cost.
The marketplace listing
Where the purchase completes, where the price appears for the first time, and where the return window is set.
Distributor (from the label)
Vitalifes
The company printed on the bottle. Not a returns address, and no address, phone number or website for it was published to us.
Always include
Your full name, the email you ordered with, and the order ID.
Ready to try Horse Honey?
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstNo price was published to us. We print no figure we have not seen ourselves. · Returns run on the listing’s window · Not for pregnancy or nursingAbout Thehorsehoney: common questions
Who sells Horse Honey on this site?
Thehorsehoney, the U.S. stocking partner for Horse Honey, at 1370 Avenue of the Americas, Floor 4, New York, NY 10019. We earn a commission on orders placed through this site.
Who makes Horse Honey?
The bottle reads: Distributed by : Vitalifes. No address, phone number or website for Vitalifes was published to us, and the manufacturer, as distinct from the distributor, was not named.
Do you earn if I buy?
Yes. Thehorsehoney is the U.S. stocking partner and earns a commission on orders placed through this site. That is exactly why the missing price, the unquantified blend and an editorial score of 2.4 out of 5 are all published here.
Why is your score so low if you sell it?
Because there is one number on the entire Supplement Facts panel, and because two of the eight ingredients have no supporting evidence at all. Those are facts about the label, not opinions about the brand, and hiding them would make everything else on this site worthless.
Is there anything you actually like about it?
Three things. The ingredient selection is the real category selection rather than a costume. The format is genuinely easy. And the bottle prints an expiry date and a full caution panel, which more labels should.
Is Horse Honey FDA approved?
No, and no dietary supplement is. The FDA does not have the authority to approve dietary supplements before they are marketed. Where a product is described as made in an FDA-registered facility, that means the factory is on a list the FDA keeps.
Ready to try Horse Honey?
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstNo price was published to us. We print no figure we have not seen ourselves. · Returns run on the listing’s window · Not for pregnancy or nursing