The label wins
Where the marketing and the printed label disagree, the label is right and the difference gets printed. On this product the clearest case is the name: the label lists no honey, and the site says so.
We are the U.S. stocking partner for Horse Honey. We earn when you buy here, and that is exactly why the label, the cautions and the method sit in plain view.
By the Thehorsehoney Editorial DeskMedically reviewed by Dr. Kambiz Tajkarimi, MDRevised
Thehorsehoney is the U.S. stocking partner for Horse Honey, operating from 1370 Avenue of the Americas, Floor 4, New York, NY 10019. These pages are written by the Thehorsehoney Editorial Desk and medically reviewed by Dr. Kambiz Tajkarimi, MD, a physician. Every fact here is read off the printed label or the material supplied with it. Where something was not published, the page says not published. We earn a commission on orders placed through this site.
Six of them, and the first one is the reason this site reads differently from most.
Where the marketing and the printed label disagree, the label is right and the difference gets printed. On this product the clearest case is the name: the label lists no honey, and the site says so.
No price we have not seen, no milligram we cannot read off the panel, no testimonial we did not receive, no study we have not opened. A blank is more useful than a plausible number.
Where the label or the seller does not give a figure, such as each ingredient’s amount inside the blend, the page says it is not printed rather than filling the gap.
The FDA does not approve dietary supplements before they are sold. We write “made in an FDA-registered facility” and explain what a registration is.
The footnote on this panel is printed “Dally Value Not Establlshed”. We reproduce it as printed and note the error, because silently correcting a manufacturer's label is a small dishonesty that makes every other transcription less trustworthy.
We earn when you buy through this site. Saying so once at the bottom is not enough, so it is on this page, on the reviews page and in the footer of every page.
We started with photographs of the bottle: the front, the Supplement Facts panel on the back, the directions and warnings panel on the side, and the brand's own marketing panels. Everything on the ingredients and supplement-facts pages is transcribed from those.
On most labels the second step is to compare each printed amount against a reference dose. This panel prints one total for eight ingredients, so the research step compares each studied dose with the blend total instead.
So we did the next best thing. For each of the eight we found the dose the research actually used, and asked whether the entire 1,200 mg blend could cover it if that one ingredient took all of it. That question is on the ingredients page, and for five of the eight the answer is that no dose has been established at all.
Reading the sources properly changed two conclusions we expected to reach. The human pharmacokinetic trial of icariin found blood levels below 1 ng/mL at every dose from 100 mg to 1,680 mg, which matters more than any dosing argument about horny goat weed. And the tongkat ali trial turned out to be better than we assumed: randomised, double-blind, placebo-controlled, 105 men, twelve weeks.
Finally we read the seller’s material for the practical details: pack sizes, the guarantee route, the returns address and the batch references. The price and the certificate of analysis were not supplied, so no page quotes them.
If something here is wrong, write to the website inbox listed in the footer. Corrections are made on the page and the revision date moves forward; the editorial standards explain how.
Four places where the bottle, the marketing panels, the review summary and the seller’s terms differ, and how each one is handled.
| Conflict | What we did |
|---|---|
| How many capsules a serving is | The Supplement Facts panel says the serving size is 2 capsules and there are 30 servings per container. The suggested use panel on the side says take one (1) or two (2) capsules daily. At one capsule a day the bottle lasts sixty days and you get 600 mg of the blend, not 1,200 mg. We print both and explain the arithmetic. |
| What the product is named after | The bottle is called Horse Honey and the listing artwork is built around honeycomb, honey dippers and pouring honey. There is no honey on the Supplement Facts panel and none in the other-ingredients line. We follow the panel. |
| Two spellings on the panel | The footnote under the blend reads “Dally Value Not Establlshed”. Both words are misspelled: Daily and Established. We transcribe the panel exactly as printed rather than silently correcting the manufacturer's label. |
| The guarantee | The buyer summary we were given quotes a guarantee length among the things buyers liked. The seller’s own terms say: as printed on the marketplace listing. We print the listing’s terms, because they are what governs an order. |
Thehorsehoney is the U.S. stocking partner for Horse Honey and earns a commission on orders placed through this site. That is a plain commercial interest in you clicking the order button.
The way to be honest about that is not to apologise for it. It is to make sure the things that would cost us money are on the site anyway, in the places people actually read.
So the label is printed in full, including the blend total that covers all eight ingredients; the doctor-first check sits on the home page and in the disclaimer; the reviews page shows the seller’s figures next to the desk’s own score; and the who-its-for page says plainly when a doctor’s visit or a blood test is the better first step.
If you read all of that and still want to try it, the order button is where it has been all along. If you read it and decide against, the page did its job.
Number in the site footer
Orders, tracking, changes and refunds.
Have your order ID ready.
Address in the site footer
Monday to Friday, 9:00 am to 5:00 pm ET
Pages, typos, corrections, privacy, press
1370 Avenue of the Americas, Floor 4, New York, NY 10019, USA
Not a returns address.
277 Park Avenue, Floor 38, New York, NY 10172, USA
Send bottles here, tracked, at your cost.
Where the purchase completes, where the price appears for the first time, and where the return window is set.
Vitalifes
The company printed on the bottle. Not a returns address, and no address, phone number or website for it was published to us.
Your full name, the email you ordered with, and the order ID.
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstPrice shown at secure checkout · Returns as printed on the listing · Not for pregnancy or nursingThehorsehoney, the U.S. stocking partner for Horse Honey, at 1370 Avenue of the Americas, Floor 4, New York, NY 10019. We earn a commission on orders placed through this site.
The bottle reads: Distributed by : Vitalifes. No address, phone number or website for Vitalifes was published to us, and the manufacturer, as distinct from the distributor, was not named.
Yes. Thehorsehoney is the U.S. stocking partner and earns a commission on orders placed through this site. The commission does not change the label facts, the cautions or the doctor-first list on any page.
So that the seller’s own figures sit next to a reading of the label itself. The desk score reflects what the label prints and what the seller publishes; it is labelled as the desk’s opinion, not a test result.
Three things. The ingredient selection is the real category selection rather than a costume. The format is genuinely easy. And the bottle prints an expiry date and a full caution panel, which more labels should.
No, and no dietary supplement is. The FDA does not have the authority to approve dietary supplements before they are marketed. Where a product is described as made in an FDA-registered facility, that means the factory is on a list the FDA keeps.
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstPrice shown at secure checkout · Returns as printed on the listing · Not for pregnancy or nursing